![]() She further elaborated that in terms of story ideas, the show really was on oxygen in the recent past. We wanted a love story, but the ratings had been good enough to keep the show going for over three years now.” However, the fact that this is coming in the 11-11.30 pm band still means good news for STAR.Įxplaining the reason why the channel thought it made sense to pull the plug on the show, Shailja Kejriwal, Senior Creative Director, STAR Entertainment, said, “The show was originally designed for one year only. The numbers have come down today and TAM Media Research shows around 6 plus average for the show. Coming in the 11.00 pm slot and delivering 10 plus TRPs in the C&S 4+ in Hindi speaking markets was no mean achievement. ‘Kahiin Tho Hoga’ has been a classic example on television of stretching primetime. However, in the case of ‘Kahiin Tho Hoga’, the show is at least closing with good numbers still to show. With ‘Kahiin Tho Hoga’ going off air mid-February 2007, the channel is bringing in another serial from the Balaji stable, Kayamath’, at the same slot at 11.00 pm.Īs was seen in many STAR shows, the reason for a show closing – be it ‘Kkavyanjali’, ‘Miilee’ and so on – has largely been non-performance of the show. The charge of the ‘K’ brigade continues on STAR Plus.
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